Backing the people building a healthier, wealthier future for women.
Yellow Cherry Capital invests and advises at the intersection of women's health and financial empowerment traditional capital has overlooked for too long.
Operator-built. Founder-first.
Yellow Cherry Capital is built on two decades of operating, launching, and scaling ventures in global health - not just watching from the sidelines. We know what it takes to build something that matters, because we've built it ourselves.
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Early-stage capital and LP commitments in funds and founders solving women's health and wealth challenges.
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Hands-on strategy for founders navigating market evaluation, fundraising, and go-to-market — especially in medical device and biotech.
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A global network spanning venture, global health institutions, and founder communities across the US, Europe, and beyond.
Everyone benefits when women's health and wealth are treated as the trillion-dollar opportunities they are not niche categories.
MEET THE FOUNDER
Katie Kirsch
Operator-turned-venture-capitalist working at the intersection of global health, venture capital, and founder support.
I started my career building things, not investing in them. Co-founding Sisu Global Health taught me what it actually takes to bring a life-saving medical device a WHO-approved blood transfusion technology - from prototype to market across Africa and Southeast Asia, raising more than $6M along the way. That operator's-eye view is what I now bring to every founder and fund I work with.
Today I invest as a Venture Partner at Mindshift Capital, a global women-run VC investing in post- seed and early-stage companies across the US, Europe, and the Middle East. Through my own practice, Hello Katie Kirsch LLC, I advise founders and ecosystem-builders on medical device and biotech market evaluation, international strategy, and entrepreneurial ecosystem development. I also co-founded Founder Forward Michigan, a year-long fellowship supporting high-growth founders across Detroit and Grand Rapids.
Yellow Cherry Capital brings all of that together: a home for the investing, advising, and connecting I do at the intersection of women's health and wealth two areas I believe are chronically undervalued and enormously overdue for capital.
INVESTMENT THESIS
We back what traditional capital overlooks.
Women's health and financial empowerment are two of the largest, most underfunded categories in venture. We invest and advise where the two meet.
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Medical devices, diagnostics, and care models that treat women's health as core - not niche. Informed by first-hand experience taking a WHO-approved device from prototype to market.
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Ventures and funds building women's access to capital, ownership, and financial security - from founders raising their first round to women investing for the first time.
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Direct support for the people and communities building this future: fellowships, advisory work, and the connective tissue between founders, funders, and institutions.
How we work
Yellow Cherry Capital operates as both investor and operator-in-residence — capital when it's useful, and hands-on strategy when that's what's needed
Early-stage & LP capital
Angel checks into founders and LP commitments into funds aligned with our thesis.
Advisory
Market evaluation, fundraising strategy, and international go-to-market particularly for medical device and biotech founders.
Ecosystem building
Fellowships and programming that grow the pipeline of founders working on these problems, starting in Michigan.
PORTFOLIO
Companies we believe in.
A snapshot of the founders and products Yellow Cherry Capital backs and advises - spanning women's health, family care, and wellbeing.
WOMEN'S HEALTH
Avana Health
Developing a treatment platform for abnormal uterine bleeding (AUB) and postpartum hemorrhage (PPH) - the leading cause of maternal mortality
worldwide.
HEALTHCARE EDUCATION
Ollivate
A gamified learning platform turning board prep, CE credits, and microcredentials into short, science-backed learning games for RNs, SRNAs, and CRNAs.
FAMILY CARE
Maka Kids
An ad-free video streaming app for kids 0-6, built with child development
researchers at the Yale Child Study Center instead of engagement algorithms.
WOMEN'S HEALTH
Mina Rosa
A wearable light-therapy device offering drug-free relief for UTI and pelvic
pain, built by a women-led team out of Michigan.
WOMEN'S HEALTH
Luwi
A sexual wellness brand redesigning lubricant and intimacy products around pleasure and real life, not just clinical function.
Fund commitments
Beyond direct investments, Yellow Cherry Capital also backs funds aligned with our thesis as a limited partner.
LP POSITION FUND
Swizzle Ventures
A Seattle-based early-stage venture fund investing across women's healthcare, caregiving, and financial health, with a focus on D2C2B business models.
LP POSITION FUND
Portfolia, Women's Health Fund IV
The latest fund from Portfolia, the first venture fund in the US focused on women's health, investing across fertility, menopause, maternal health, oncology, and conditions that disproportionately affect women.
Building something like this?
If your company fits our focus on women's health and wealth, we'd love to hear from you.