INVESTMENT THESIS

We back what traditional capital overlooks.

Women's health and financial empowerment are two of the largest, most underfunded categories in venture. We invest and advise where the two meet.

Medical devices, diagnostics, and care models that treat women's health as core - not niche. Informed by first-hand experience taking a WHO-approved device from prototype to market.
Ventures and funds building women's access to capital, ownership, and financial security - from founders raising their first round to women investing for the first time.
Direct support for the people and communities building this future: fellowships, advisory work, and the connective tissue between founders, funders, and institutions.

How we work

Yellow Cherry Capital operates as both investor and operator-in-residence — capital when it's useful, and hands-on strategy when that's what's needed

Angel checks into founders and LP commitments into funds aligned with our thesis.

Market evaluation, fundraising strategy, and international go-to-market particularly for medical device and biotech founders.

Fellowships and programming that grow the pipeline of founders working on these problems, starting in Michigan.

If you're a founder or fund manager working on women's health or wealth, let's talk.